COMCAST'S ADVANCED ADVERTISING GROUP AND PARTICIPANTS ANNOUNCE BLOCKCHAIN-BASED TECHNOLOGY PLATFORM
New Blockchain insights platform to be developed in collaboration with NBCUniversal, Disney, Altice USA, Channel 4, Cox Communications, Mediaset Italia and TF1 Group. The partnership is aimed at better ad planning, targeting, execution and measurement across screens.
放送局狙い
The technology includes a series of encryption and rights management layers that would result in a system that lets blockchain participants in the platform ask questions of each other’s data without having to access or take possession of anyone else’s data to get their marketing questions answered. This technology simply provides a more efficient platform for the premium video marketplace, while keeping individual data sources safe, private and secure.
個人情報の面でも安心
○番組コンテンツの方に関心。広告にはあまり関心がなさそうだ。
