Alphr parent company Dennis is hoping to make digital ad trading more transparent with the tech behind bitcoin
Using this blockchain model any money taken by third-party ad systems is fully accounted for – blockchain is secure by design and thus anyone’s attempt to impose hidden fees should be impossible. This will show advertisers where their money is going – and especially, when it’s not going to the publishers they think they’re paying.
Assuming the trial at Dennis is a success, the plan is for the SSP to be adopted by other Pangaea partners
実験は成功
○脅威の一つだが、実態が今ひとつ見えない。
Hyperledger？
