Adledger
AdLedger
コンソーシアム型
with the purpose of bringing transparency and data security to the ad tech supply chain by harnessing a blockchain backed peer-to-peer network.
harnessing 利用して
目的
１Validate placements and transactions ensuring brand safety through greater transparency
brand safety
2
Data-portability using multi-signature wallets and cryptographic keys for unduplicated campaign execution and measurement
データ流通の自由度高めたいので、複数署名や暗号キーで
3
Remove layers of inefficiency in technology stacks to cure the disappearing ad dollar
技術的に何層にもなってて手数料が取られてるからもっと簡単に
4
Cross-network identity management and attribution reporting
レポートを一本化したい
5
Establish protocol around a decentralized peer-to-peer data sharing solution
P２Pの格をもう少し上げたい
